{"id":5207,"date":"2022-10-24T13:47:34","date_gmt":"2022-10-24T18:47:34","guid":{"rendered":"https:\/\/utrgvradio.com\/?p=5207"},"modified":"2022-10-24T14:35:44","modified_gmt":"2022-10-24T19:35:44","slug":"seven-years-of-overnight-success","status":"publish","type":"post","link":"https:\/\/utrgvradio.com\/index.php\/2022\/10\/24\/seven-years-of-overnight-success\/","title":{"rendered":"Seven years of overnight success"},"content":{"rendered":"\n<p style=\"font-size:35px\"><strong>JZD latina owned brand takes on Target<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" src=\"https:\/\/utrgvradio.com\/wp-content\/uploads\/2022\/10\/JZD_VaqueroRadio_SilvanaVillarreal-1024x712.jpg\" alt=\"\" class=\"wp-image-5208\" srcset=\"https:\/\/utrgvradio.com\/wp-content\/uploads\/2022\/10\/JZD_VaqueroRadio_SilvanaVillarreal-1024x712.jpg 1024w, https:\/\/utrgvradio.com\/wp-content\/uploads\/2022\/10\/JZD_VaqueroRadio_SilvanaVillarreal-300x208.jpg 300w, https:\/\/utrgvradio.com\/wp-content\/uploads\/2022\/10\/JZD_VaqueroRadio_SilvanaVillarreal-768x534.jpg 768w, https:\/\/utrgvradio.com\/wp-content\/uploads\/2022\/10\/JZD_VaqueroRadio_SilvanaVillarreal.jpg 1036w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Photo By: Rodolfo Alvarado \/ Vaquero Radio<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/utrgvradio.com\/wp-content\/uploads\/2022\/10\/SevenYearsofOvernightSuccess_VaqueroRadio_SilvanaVillarreal_mixdown-1.mp3\"><\/audio><\/figure>\n\n\n\n<p>By: Silvana Villarreal<\/p>\n\n\n\n<p class=\"has-drop-cap\">Jen Zeano Designs (JZD) has been a latinx empowerment symbol for people around the internet, but the overnight success really happened over a seven year period of hard work, sweat and tears.<\/p>\n\n\n\n<p>The creators of JZD, Jennifer Serrano and Veronica Vasquez started their small business journey on Etsy, and the brand bloomed after it was stocked on the shelves of Targets around the nation.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cThey sent us an email, and we 100% thought it was a scam,\u201d said Serrano about Target reaching out, interested in their brand. \u201cThis can\u2019t be real. No way Target knows, even, who we are.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>Their business started as a two-woman team and for five years, the pair had to screenprint, market, deliver, create designs, pack orders and wholesale their business themselves.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cAt some point or another, we did every single part of the job,\u201d said Serrano. \u201cAnd now that we have our team, we know how to do everything,\u201d said Vasquez.<\/p><\/blockquote><\/figure>\n\n\n\n<p>With absolutely no experience in business or marketing, their brand rose with the peak of the coronavirus pandemic.<\/p>\n\n\n\n<p>It all started back in 2016. Serrano quit her day job at a foster care facility, and focused on the business, but it wasn&#8217;t until 2020 that it became prominent in the co-founders lives.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cWe literally put all of our energy,\u201d said Serrano. \u201cIt was, we wake up, JZD. You go to bed, JZD. I was dreaming JZD,\u201d said Vasquez.&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<p>The community built around the brand has shown incredible support and has been a part of the decision making process, according to Serrano and Vasquez.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cYou guys are amazing and such an inspiration,\u201d said user @<a href=\"https:\/\/www.instagram.com\/guiselapc\/\">guiselapc<\/a>&nbsp;(Guisela Pinto Caballero) via Instagram. \u201cSon un orgullo latino.\u201d&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cAt the end of the day, the community that we have built, their support has remained since the beginning,\u201d said Serrano.<\/p><\/blockquote><\/figure>\n\n\n\n<p>JZD will soon be out of stock in Target, but you can find them at their brownsville shop in 800 Frontage Rd Suite 12, or online at shopJZD.com<\/p>\n\n\n\n<p>To listen to the full interview, click below:<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"http:\/\/utrgvradio.com\/wp-content\/uploads\/2022\/10\/InterviewWithJZD_VaqueroRadio_SilvanaVillarreal_mixdown.mp3\"><\/audio><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>JZD latina owned brand takes on Target By: Silvana Villarreal Jen Zeano Designs (JZD) has been a latinx<\/p>\n","protected":false},"author":21,"featured_media":5212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[13,34],"tags":[103,27,44,42,403,548,26],"class_list":["post-5207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brownsville","category-entertainment","tag-103","tag-brownsville","tag-news","tag-students","tag-success","tag-target","tag-utrgv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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