BB Knight Builds His Brand Beyond Basketball

All player B.B. Knight has built a following of more than 100,000 people online

while continuing his career as a Division I athlete. Sports reporter Sebastian Espino has the

story.

With more than 100,000 followers across social media, BB Knight has become a recognizable

name both on and off the basketball court. But Knight said the person behind the platform is

much more than an athlete or influencer.

Knight said his identity became clearer during his junior year of college, when an injury kept him

off the court for an entire season. He was able to focus on himself and grow closer to his faith while recovering.

Now, Knight is balancing Division I basketball while creating content, doing sponsorships and

managing his personal brand. He said the schedule can be demanding, but he sees it as something he prayed for.

Knight’s content focuses heavily on giving followers a look into his everyday life rather than

simply showing basketball.

He said authenticity is what allows him to connect with his audience.

As his platform has grown financially, Knight said he sees the opportunity as a blessing after

spending years creating content. He has also started The NIO Blueprint, a project focused on

helping athletes build their personal brands and capitalize on NIL.

For Knight his personal brand is bigger than any individual sponsorship.

And while basketball remains an important part of his life, Knight said he trusts his faith to guide wherever the game takes him.

This is Sebastian Espino For Vaquero Radio.